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Sun, 30 Jun



14:00 - Joey Holder - Adcredo – The Deep Belief Network


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14:00 - Joey Holder - Adcredo – The Deep Belief Network
14:00 - Joey Holder - Adcredo – The Deep Belief Network

Event details

30 Jun 2019, 14:00

Močvara, Trnjanski nasip bb, 10000, Zagreb, Croatia


‘Adcredo – The Deep Belief Network’ (screening)

Taking a fictional data-analysis company called Adcredo as her starting point, Holder explores the role that online networks can play in the construction of belief. Holder expands this fictional world to examine the rise of unjust ideologies and fantasies, and how they might affect our worldview. The work develops a series of avatars that Holder has worked with across the project. CGI talking heads stand in for Kanye West, Donald Trump, Vladimir Putin and Peter Thiel alongside otherworldly creatures drawn from the artist’s online research into conspiracy theory and synchromysticism. The work exists against a techno-socio-political backdrop of fake news, conspiracy theory, cyber-espionage and political populism.


Joey Holder (b. 1979 - London, UK) lives and works in London and Nottingham. Her work raises philosophical questions of our universe and things yet unknown, regarding the future of science, medicine, biology and human-machine interactions. Working with scientific and technical experts she makes immersive, multimedia installations that explore the limits of the human and how we experience non-human, natural and technological forms. Mixing elements of biology, nanotechnology and natural history against computer programme interfaces, screensavers and measuring devices, she suggests the impermanence and interchangeability of these apparently contrasting and oppositional worlds: ‘everything is a mutant and a hybrid’. Connecting forms which have emerged through our human taste, culture and industrial processes she investigates complex systems that dissolve notions of the ‘natural’ and the ‘artificial’. GM products, virtual biology and aquatic creatures are incorporated into an extended web; challenging our perception of evolution, adaptation and change.

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